What the Beeb do I know?
The venerable BBC World has decided to become a pay channel as of the 15th of June.
Hello?
Who's the marketing genie ass behind this?
Sure, the Beeb was one of the most popular channels in the free bouquet. That makes some marketing Master of Bumbling Asses think it's a good idea to make people pay to watch it.
Hello?
Heard of buyer inertia?
Heard of media overload?
Seen that the cost of electronic media is coming DOWN across the board? (That means, if we were getting it free, we now expect to get paid to watch).
In the context of heated debate about the rising cost of cable TV when all other media are becoming cheaper, I hate to be in the shoes of the ass who has to answer why India no longer watches the Beeb.
Hello?
One billion and growing?
Deepak
posted by Deepak Morris @ 1:50 AM
3 Comments:
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lol it depends where you live.
Here in the UK we pay through the nose via T.V. Lisences so that you guys abroad can have the BBC for free.
It's not legal for us to even watch telly unless we pay for the lisence, so we are essentially being forced to pay for your free channels if we want access to any of ours.
Now that really IS marketing genius
It might hit their ratings abroad - but maybe it'll mean better spending of our lisence money
India initially went the way of the UK in having mandatory licences for radio and then TV.
Fortunately, in a rare show of intelligence, the Ministry of Information and Broadcasting did away with end-user licences somewhere around 1980.
TV sales boomed, as did channels (nowhere near the STAR bouquet that came around 1990 and the now gazillion international and regional channels we have, but still pretty good).
Instead, the Ministry takes a licence fee from the broadcaster, who offsets it (and more) by broadcasting paid ads.
Anyway, I forgot to update this post. The latest is that the Beeb is once again a free channel in India. If they're giving it to us free on your money that's a bad thing, of course, but methinks it isn't necessary to tax you to keep them in business.
If India can do away with end-consumer licences surely the UK can.
Deepak
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