What the Beeb do I know?

The venerable BBC World has decided to become a pay channel as of the 15th of June.

Hello?

Who's the marketing genie ass behind this?

Sure, the Beeb was one of the most popular channels in the free bouquet. That makes some marketing Master of Bumbling Asses think it's a good idea to make people pay to watch it.

Hello?

Heard of buyer inertia?

Heard of media overload?

Seen that the cost of electronic media is coming DOWN across the board? (That means, if we were getting it free, we now expect to get paid to watch).

In the context of heated debate about the rising cost of cable TV when all other media are becoming cheaper, I hate to be in the shoes of the ass who has to answer why India no longer watches the Beeb.

Hello?

One billion and growing?

Deepak